Instagram Stories are a powerful tool for establishing community and brand loyalty.
They’re packed with engaging features, provide a short path to DMs, and are quite personal.
Isn’t it a simple win? But not so quickly.
Stories are also quite popular, making it difficult to break through the clutter and attract more eyeballs to your material.
10 Proven Tactics To Increase Ig Story Views
Here are 10 proven tactics you can use to increase the number of views on your Instagram stories:
- Use relevant hashtags: Adding relevant hashtags to your stories can help them get discovered by a wider audience.
- Tag other users: Tagging other users in your stories can help them get more visibility, especially if they have a large following.
- Use Instagram’s “swipe up” feature: If you have over 10,000 followers or a verified account, you can use the “swipe up” feature in your stories to link to external content. This can be a great way to drive traffic to your website or other social media profiles.
- Collaborate with other users: Collaborating with other users, especially those with large followings, can help you reach a wider audience.
- Use Instagram’s “Promote” feature: Instagram’s “Promote” feature allows you to pay to have your stories shown to a larger audience. This can be a good option if you have a specific goal in mind, such as driving traffic to your website.
- Post-engaging content: The most important factor in getting more views on your Instagram stories is to post content that is interesting, informative, or entertaining to your audience.
- Use Instagram’s “Questions” feature: The “Questions” feature allows you to ask your followers a question and have them respond directly to your story. This can help increase engagement and get more views on your stories.
- Use Instagram’s “Polls” feature: The “Polls” feature allows you to ask your followers a question and have them vote on the answer. This can be a fun way to get more views on your stories and increase engagement.
- Use Instagram’s “Countdown” feature: The “Countdown” feature allows you to create a countdown timer in your story, which can be a great way to build anticipation and get more views.
- Share your stories on other social media platforms. Sharing your Instagram stories on other social media platforms, such as Facebook or Twitter, can help increase their visibility and get more views.
6 Simple Steps To Maximizing Your Ig Story Views
Create Compelling Content
Creating compelling content is an important factor in getting more views on your Instagram stories. Here are a few tips for creating compelling content:
- Know your audience: The first step in creating compelling content is to know your audience. What do they like? What do they care about? Understanding your audience’s interests and preferences will help you create content that resonates with them.
- Tell a story: People are more likely to engage with content that tells a story. Consider using your stories to take your followers on a journey, whether it’s a behind-the-scenes look at your business or a day in your life.
- Use strong visuals: Instagram is a visual platform, so it’s important to use strong visuals in your stories. This could be high-quality photographs or graphics, or even just using Instagram’s built-in creative tools, like text overlays and stickers.
- Use Instagram’s creative tools: Instagram has a number of creative tools you can use to make your stories more engaging, including text overlays, stickers, and filters. Experiment with these tools to find what works best for your content.
- Be authentic: People are more likely to engage with content that feels genuine and authentic. Don’t be afraid to be yourself and show your personality in your stories.
- Use call-to-actions: Encourage your followers to engage with your stories by using call-to-actions. This could be something as simple as asking a question or asking them to swipe up to learn more.
Pinpoint Your Target Audience
Pinpointing your target audience is an important step in creating content that resonates with your followers and helps increase views on your Instagram stories. Here are a few steps you can take to pinpoint your target audience:
- Define your brand: The first step in identifying your target audience is to define your brand. What is your brand all about? What values does it stand for? Understanding your brand’s purpose and identity will help you identify the types of people who are most likely to be interested in your content.
- Research your audience: Do some research to learn more about your audience. This could include looking at your own followers and analyzing their demographics, interests, and behaviors, or conducting market research to learn more about your target audience.
- Create buyer personas: Once you have a good understanding of your target audience, consider creating buyer personas. These are fictionalized representations of your ideal customers, based on the research you’ve done. Buyer personas can help you create more targeted and effective content.
- Analyze your competitors: Take a look at your competitors and see who they are targeting with their content. This can give you some ideas about who your target audience might be and what types of content they might be interested in.
- Test and refine: As you create content and share it with your followers, pay attention to what resonates and what doesn’t. This will help you refine your understanding of your target audience and create more effective content.
Utilize Hashtags & Location Mention
Using hashtags and location mentions can be a great way to increase the visibility of your Instagram stories and get more views. Here’s how to use them effectively:
- Use relevant hashtags: When you use hashtags in your stories, make sure they are relevant to the content you are sharing. This will help your stories get discovered by people who are interested in that topic. You can use a mix of popular and niche hashtags to reach a wider audience.
- Use location mentions: If you are sharing content from a specific location, you can use Instagram’s location mention feature to tag that location in your stories. This can help your stories get discovered by people who are interested in that location.
- Don’t overdo it: While hashtags and location mentions can be helpful, it’s important not to overuse them. Too many hashtags or location mentions can make your stories look spammy and may discourage people from viewing them.
- Use Instagram’s “Explore” feature: Instagram’s “Explore” feature allows users to discover new content based on their interests and location. By using relevant hashtags and location mentions, you can increase the chances of your stories being discovered through the “Explore” feature.
- Engage with users who view your stories: When someone views your stories, take the opportunity to engage with them. This could be as simple as liking their posts or leaving a comment. Engaging with your followers can help increase the visibility of your content and get more views on your stories.
Leverage Link Sharing in Stories
Using Instagram’s “swipe up” feature to share links in your stories can be a great way to drive traffic to your website or other social media profiles. Here are a few tips for leveraging link sharing in your stories:
- Use it wisely: The “swipe up” feature is only available to accounts with over 10,000 followers or verified accounts, so it’s important to use it wisely. Make sure the content you are linking to is relevant and valuable to your followers.
- Use a clear call-to-action: When you use the “swipe up” feature, be sure to include a clear call-to-action in your story telling your followers to swipe up to learn more.
- Use strong visuals: As with any content on Instagram, it’s important to use strong visuals in your stories to grab your followers’ attention. This could be high-quality photographs or graphics, or even just using Instagram’s built-in creative tools, like text overlays and stickers.
- Use tracking links: If you are linking to external content, consider using tracking links to measure the effectiveness of your stories. This can help you understand how many people are clicking on the links in your stories and where they are coming from.
- Test and refine: As with any marketing strategy, it’s important to test and refine your approach to link sharing in your stories. Pay attention to what works and what doesn’t, and adjust your strategy accordingly.
Take Advantage of User Generated Content
Using user-generated content (UGC) in your Instagram stories can be a great way to increase engagement and get more views. Here are a few ways to take advantage of UGC:
- Encourage your followers to share their own content: One of the easiest ways to get UGC is to simply ask your followers to share their own content. This could be as simple as using a branded hashtag or running a contest that encourages people to share their own photos or videos.
- Repost content from your followers: Another way to use UGC is to repost content from your followers on your own account. Make sure to ask permission and give credit to the original creator when you do this.
- Use Instagram’s “Regram” feature: Instagram’s “Regram” feature makes it easy to repost content from other users on your own account. This can be a quick and easy way to incorporate UGC into your stories.
- Engage with your followers’ content: When your followers share content that features your brand, be sure to engage with it. This could be as simple as liking or commenting on the post. This can help increase the visibility of their content and encourage more people to share their own content.
- Use UGC to tell a story: User-generated content can be a great way to tell a story about your brand. Consider using UGC to show how your customers are using your products or services in their everyday lives.